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Tag Archives: ethics

Engagement loops are the best way to motivate people using game mechanics

It has been a pleasure to see our associate Sebastian Deterding’s thinking evolve through his presentations over the years. It has been a treat to read every new deck and to follow his reasoning in detail. You can also trace a very distinct line about games, user experience, psychology and ethics that has become more […]

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Five Behaviour Design Principles You Never Suspected Would Work

A while ago, I was invited by friend-of-the-studio Iskander Smit to speak at a Behavior Design Amsterdam meetup. Much of our work is related to behaviour change, but we try to steer clear of the reductionist thinking that is quite prevalent in the field. So I decided to use the opportunity of presenting to a […]

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“Personality goes a long way”

Earlier this year Dutch artist Tinkebell stood trial together with the director of a gallery for the alleged torturing of animals. She’d created an artwork involving a little under a hundred hamsters in so-called hamsterballs. According to her it was a commentary on the many people on YouTube posting video’s of their pets in these […]

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