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Tag Archives: fun

Three Perspectives on Serious Games

At the end of last year I was invited to give a talk at Creative Mornings Utrecht on the theme “education”. I figured it would be a nice opportunity to share the things I’ve learned over the past 5+ years of practicing applied game design. I tried to connect a wide range of sources with […]

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Five Behaviour Design Principles You Never Suspected Would Work

A while ago, I was invited by friend-of-the-studio Iskander Smit to speak at a Behavior Design Amsterdam meetup. Much of our work is related to behaviour change, but we try to steer clear of the reductionist thinking that is quite prevalent in the field. So I decided to use the opportunity of presenting to a […]

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“The opposite of play isn’t work…”

RANJ created a game that makes work in flower farming greenhouses more fun. The game plugs into the data being gathered there already, allowing workers to train their skills at spotting sick plants. In addition, they attempted to increase social interaction between Dutch and Polish workers by asking them to collectively answer a quiz or […]

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