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Tag Archives: Paolo Pedercini

Week 327, 328 and 329

It’s been quiet around here due to a big push on wrapping up our current client engagements before the end of the year. Most of our time was spent on HENDO. I headed over to Berlin to spend a few days with Alper in the same room, filling whiteboards as we worked towards a design […]

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Five Behaviour Design Principles You Never Suspected Would Work

A while ago, I was invited by friend-of-the-studio Iskander Smit to speak at a Behavior Design Amsterdam meetup. Much of our work is related to behaviour change, but we try to steer clear of the reductionist thinking that is quite prevalent in the field. So I decided to use the opportunity of presenting to a […]

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