Hubbub has gone into hibernation.

Tag Archives: play

Engaging sleep mode

First of all, best wishes for the new year. Before looking ahead, a quick look back. 2015 was great for us. In our end-of-year review of 2014 we said we wanted to balance creative success with more commercial success. And we did. Business was good in 2015. We did much more consulting compared to the […]

Posted in Announcements, Featured | Also tagged , , , | Comments closed

Shifting from Gamification to Playful Design

This is a lightly edited transcript of a short lecture I delivered some time ago at an off-site gathering organized by one of NL’s largest construction-services businesses. The event explored the potential of games, game design and gamification for property development and construction. This talk creates a common frame of understanding about gamification and why […]

Posted in Featured, Talks, Thoughts | Also tagged , , , , , , , , , , , , , | Comments closed

New Planning Methods

This is a writeup of my talk at the event ‘Nieuwe Planningsmethoden‘ (‘New Planning Methods’) in Pakhuis de Zwijger, Amsterdam on October 8, 2015. Hello. My name is Kars Alfrink. I am a designer and partner at Hubbub, a small playful design agency, based in Utrecht and Berlin. Hubbub helps organisations do things with games, […]

Posted in Featured, Talks, Thoughts | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments closed

Designing Playful Museum Exhibitions

In February of this year I went over to Reinwardt Academy to work with exhibition direction students. I was invited by Mario Jellema to share my perspective on the role of play and playfulness in museums. I enjoy talking to students, but I like working hands-on with them even more. So we turned the session […]

Posted in Articles, Featured, Teaching | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments closed

Week 296

I was in the Netherlands last week to finish the first beta of SHACHI. The three of us (Kars, myself and Hedgefield) went to the Airborne Museum in Oosterbeek on Wednesday to playtest it. Playtests are absolutely essential to validate both for us and our clients that what we are doing is going in the […]

Posted in Weeknotes | Also tagged , , , , , , , , , | Comments closed

Highlights from Play Matters

In my review of Play Matters I talked about why I think it is a must-read for any designer. I thought I’d follow that up with some highlights from the book. These are mostly from the first two chapters. Miguel first talks about what play is. He offers a minimal definition which states that play […]

Posted in Articles | Also tagged , , , , , | Comments closed

Play Matters

When Miguel Sicart’s Play Matters was published in August of last year it immediately went on my to-read list but it took me a while before picking it up. When I did I was immediately hooked. Not since The Well-Played Game have a I come across such a thoughtful treatment of play. Play Matters is […]

Posted in Articles, Featured, Reviews | Also tagged , , , , , , | Comments closed

An Outline of Playful Design

In the summer of last year we announced a new direction for the studio, which boils down to us no longer framing our work as game design, but as playful design. We are interested in designing a wide range of playthings, and we are also interested in designing things that aren’t primarily meant for play […]

Posted in Featured, Thoughts | Also tagged , , , , , , , , , , , , , , , | Comments closed

Five Behaviour Design Principles You Never Suspected Would Work

A while ago, I was invited by friend-of-the-studio Iskander Smit to speak at a Behavior Design Amsterdam meetup. Much of our work is related to behaviour change, but we try to steer clear of the reductionist thinking that is quite prevalent in the field. So I decided to use the opportunity of presenting to a […]

Posted in Featured, Talks | Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments closed

A new direction for the studio

Today we’ve updated our front page and about page to reflect a new direction for the studio: digital product design for a playful world. The way we see it, playfulness has become an important quality for a wide range of products. It invites people into an experience, enables them to connect to others and express […]

Posted in Announcements | Also tagged , , , , , | Comments closed