Messy desk at Hubbub Berlin studio

Founded in 2009, Hubbub con­sists of a geo­graph­ic­ally dis­trib­uted team of people with back­grounds in design, tech­no­logy and games. Our primary interest is to invent and build digital products that are play­ful and engaging.

We make things with which people can have fun, express them­selves and gain a bet­ter under­stand­ing of the world. These include social plat­forms to facil­it­ate cre­at­ive expres­sion, inter­act­ive sys­tems reveal­ing and oper­a­tion­al­ising com­plex­ity, web­sites and apps cater­ing to niche interests and sub­cul­tures, and new forms of media suited to a post-digital world.

Our ser­vices include research, inven­tion, design and devel­op­ment. We prefer to be involved in early stages of pro­jects, work­ing together with cli­ents to develop briefs and con­cepts in work­shops. We explore design dir­ec­tions through iter­at­ive devel­op­ment and the test­ing of pro­to­types. Our approach is a prag­matic blend of hands-on design and cutting-edge engin­eer­ing per­formed by integ­rated teams of inde­pend­ent specialists.

Hubbub part­ners over­see the day-to-day oper­a­tion of the stu­dio and bring in asso­ci­ates on a per-project basis. This allows us to employ a wide range of skills and expert­ise on whatever chal­lenge we may be presen­ted with. We think this way of work­ing is the future of the design studio.

We divide our time between cli­ent work and self-commissioned pro­jects. We think as much as we make, and share our find­ings in talks and writ­ings on our blog and elsewhere.

  • Kars Alfrink
    Kars Alfrink M.A.
    Founder, Partner & Principal Designer

    Kars Alfrink
    Alper Çugun M.Sc.
    Partner, Principal Technologist

    Sebastian Deterding
    Sebastian Deterding PhD
    Associate, game­ful & play­ful design

    Joris Dormans
    Joris Dormans PhD
    Associate, game mech­an­ics & pro­ced­ural gen­er­a­tion

    Ianus Keller
    Ianus Keller PhD
    Associate, hybrid products & tools for creativity