Messy desk at Hubbub Berlin studio

Founded in 2009, Hub­bub con­sists of a geo­graph­i­cally dis­trib­uted team of peo­ple with back­grounds in design, tech­nol­ogy and games. Our pri­mary inter­est is to invent and build dig­i­tal prod­ucts that are play­ful and engaging.

We make things with which peo­ple can have fun, express them­selves and gain a bet­ter under­stand­ing of the world. These include social plat­forms to facil­i­tate cre­ative expres­sion, inter­ac­tive sys­tems reveal­ing and oper­a­tional­is­ing com­plex­ity, web­sites and apps cater­ing to niche inter­ests and sub­cul­tures, and new forms of media suited to a post-digital world.

Our ser­vices include research, inven­tion, design and devel­op­ment. We pre­fer to be involved in early stages of projects, work­ing together with clients to develop briefs and con­cepts in work­shops. We explore design direc­tions through iter­a­tive devel­op­ment and the test­ing of pro­to­types. Our approach is a prag­matic blend of hands-on design and cutting-edge engi­neer­ing per­formed by inte­grated teams of inde­pen­dent specialists.

Hub­bub part­ners over­see the day-to-day oper­a­tion of the stu­dio and bring in asso­ciates on a per-project basis. This allows us to employ a wide range of skills and exper­tise on what­ever chal­lenge we may be pre­sented with. We think this way of work­ing is the future of the design studio.

We divide our time between client work and self-commissioned projects. We think as much as we make, and share our find­ings in talks and writ­ings on our blog and elsewhere.

  • Kars Alfrink
    Kars Alfrink M.A.
    Founder, Part­ner & Prin­ci­pal Designer

    Kars Alfrink
    Alper Çugun M.Sc.
    Part­ner, Prin­ci­pal Tech­nol­o­gist

    Sebastian Deterding
    Sebas­t­ian Deter­d­ing PhD
    Asso­ciate, game­ful & play­ful design

    Joris Dormans
    Joris Dor­mans PhD
    Asso­ciate, game mechan­ics & pro­ce­dural gen­er­a­tion

    Ianus Keller
    Ianus Keller PhD
    Asso­ciate, hybrid prod­ucts & tools for creativity