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Hubbub is a playful design consultancy,
and a studio for playful products.

The consultancy helps organisations do things with games and play. We offer strategy, invention and prototyping services which help deliver serious games that are as engaging as they are educational, and gamification that is genuinely motivating and liberating.

The studio initiates and produces its own games, toys and other playful products, frequently in collaboration with other independent makers, which are often critical or experimental, and span the digital and the physical.

  • Gamification illustration by Jasper Rietman

    Victory Boogie Woogie

    An experimental collaborative writing game for the web about artifice and the arts, made in partnership with literary magazine De Gids.