These are sketches from a presentation that I delivered a while back to a room full of organizers of cultural events and creative agencies from Utrecht. This was the culmination of a study commissioned by the city of Utrecht, in which we looked at ways of adding playful elements to the programs of some of […]
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Featured posts
- Engaging sleep mode
- Shifting from Gamification to Playful Design
- ‘Playful Design for Activism’ at E‑Motive Day 2015
- New Planning Methods
- Procedural Instruments Enable Powerful Ways of Making and Seeing Playable Systems
- Designing Playful Museum Exhibitions
- Three Perspectives on Serious Games
- Five Behaviour Design Principles You Never Suspected Would Work
- Video of our Playing with Rules workshop at Mozilla Festival 2013
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Recent posts


Join us for playful meanderings through Leidsche Rijn this saturday
I’ve always found neighborhoods under construction curious places. There is a strange tension between the place as planned and the place as executed and subsequently lived in. Leidsche Rijn is a new neighborhood being built in Utrecht (which is my hometown and also where Hubbub’s studio is located). When it is finished in 2025 it […]