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Tag Archives: behavior design amsterdam

Week 255

This week start­ed on a high note with the open­ing of restau­rant De Klub at Vecht­club XL—the cre­ative work­space in which our Utrecht stu­dio is locat­ed. It is a love­ly space serv­ing good food and drink (includ­ing fine cof­fees) but most impor­tant­ly a great place for serendip­i­tous encoun­ters with oth­er Vecht­club res­i­dents and peo­ple from […]

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Five Behaviour Design Principles You Never Suspected Would Work

A while ago, I was invit­ed by friend-of-the-stu­­dio Iskan­der Smit to speak at a Behav­ior Design Ams­ter­dam meet­up. Much of our work is relat­ed to behav­iour change, but we try to steer clear of the reduc­tion­ist think­ing that is quite preva­lent in the field. So I decid­ed to use the oppor­tu­ni­ty of pre­sent­ing to a […]

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