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Tag Archives: The Well-Played Game

An Outline of Playful Design

In the sum­mer of last year we announced a new direc­tion for the stu­dio, which boils down to us no longer fram­ing our work as game design, but as play­ful design. We are inter­est­ed in design­ing a wide range of play­things, and we are also inter­est­ed in design­ing things that aren’t pri­mar­i­ly meant for play […]

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Five Behaviour Design Principles You Never Suspected Would Work

A while ago, I was invit­ed by friend-of-the-stu­­dio Iskan­der Smit to speak at a Behav­ior Design Ams­ter­dam meet­up. Much of our work is relat­ed to behav­iour change, but we try to steer clear of the reduc­tion­ist think­ing that is quite preva­lent in the field. So I decid­ed to use the oppor­tu­ni­ty of pre­sent­ing to a […]

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