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Tag Archives: Paolo Pedercini

Week 327, 328 and 329

It’s been qui­et around here due to a big push on wrap­ping up our cur­rent client engage­ments before the end of the year. Most of our time was spent on HENDO. I head­ed over to Berlin to spend a few days with Alper in the same room, fill­ing white­boards as we worked towards a design […]

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Five Behaviour Design Principles You Never Suspected Would Work

A while ago, I was invit­ed by friend-of-the-stu­­dio Iskan­der Smit to speak at a Behav­ior Design Ams­ter­dam meet­up. Much of our work is relat­ed to behav­iour change, but we try to steer clear of the reduc­tion­ist think­ing that is quite preva­lent in the field. So I decid­ed to use the oppor­tu­ni­ty of pre­sent­ing to a […]

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