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Tag Archives: ethics

Engagement loops are the best way to motivate people using game mechanics

It has been a plea­sure to see our asso­ciate Sebas­t­ian Deterding’s think­ing evolve through his pre­sen­ta­tions over the years. It has been a treat to read every new deck and to fol­low his rea­son­ing in detail. You can also trace a very dis­tinct line about games, user expe­ri­ence, psy­chol­o­gy and ethics that has become more […]

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Five Behaviour Design Principles You Never Suspected Would Work

A while ago, I was invit­ed by friend-of-the-stu­­dio Iskan­der Smit to speak at a Behav­ior Design Ams­ter­dam meet­up. Much of our work is relat­ed to behav­iour change, but we try to steer clear of the reduc­tion­ist think­ing that is quite preva­lent in the field. So I decid­ed to use the oppor­tu­ni­ty of pre­sent­ing to a […]

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“Personality goes a long way”

Ear­li­er this year Dutch artist Tin­ke­bell stood tri­al togeth­er with the direc­tor of a gallery for the alleged tor­tur­ing of ani­mals. She’d cre­at­ed an art­work involv­ing a lit­tle under a hun­dred ham­sters in so-called ham­ster­balls. Accord­ing to her it was a com­men­tary on the many peo­ple on YouTube post­ing video’s of their pets in these […]

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