A while ago, I was invited by friend-of-the-studio Iskander Smit to speak at a Behavior Design Amsterdam meetup. Much of our work is related to behaviour change, but we try to steer clear of the reductionist thinking that is quite prevalent in the field. So I decided to use the opportunity of presenting to a […]
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Featured posts
- Engaging sleep mode
- Shifting from Gamification to Playful Design
- ‘Playful Design for Activism’ at E‑Motive Day 2015
- New Planning Methods
- Procedural Instruments Enable Powerful Ways of Making and Seeing Playable Systems
- Designing Playful Museum Exhibitions
- Three Perspectives on Serious Games
- Five Behaviour Design Principles You Never Suspected Would Work
- Video of our Playing with Rules workshop at Mozilla Festival 2013
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Recent posts


An Outline of Playful Design
In the summer of last year we announced a new direction for the studio, which boils down to us no longer framing our work as game design, but as playful design. We are interested in designing a wide range of playthings, and we are also interested in designing things that aren’t primarily meant for play […]