We kicked off this week on Tuesday following the extra-long Pentecost weekend with a review of the work that lead up to Standing’s launch at Mediamatic. After taking stock of the way it was received, we strategised a bit and settled on a direction for the next few iterations. We drew up a list of […]
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Five Behaviour Design Principles You Never Suspected Would Work
A while ago, I was invited by friend-of-the-studio Iskander Smit to speak at a Behavior Design Amsterdam meetup. Much of our work is related to behaviour change, but we try to steer clear of the reductionist thinking that is quite prevalent in the field. So I decided to use the opportunity of presenting to a […]