In the summer of last year we announced a new direction for the studio, which boils down to us no longer framing our work as game design, but as playful design. We are interested in designing a wide range of playthings, and we are also interested in designing things that aren’t primarily meant for play […]
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Featured posts
- Engaging sleep mode
- Shifting from Gamification to Playful Design
- ‘Playful Design for Activism’ at E‑Motive Day 2015
- New Planning Methods
- Procedural Instruments Enable Powerful Ways of Making and Seeing Playable Systems
- Designing Playful Museum Exhibitions
- Three Perspectives on Serious Games
- Five Behaviour Design Principles You Never Suspected Would Work
- Video of our Playing with Rules workshop at Mozilla Festival 2013
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Recent posts


Shifting from Gamification to Playful Design
This is a lightly edited transcript of a short lecture I delivered some time ago at an off-site gathering organized by one of NL’s largest construction-services businesses. The event explored the potential of games, game design and gamification for property development and construction. This talk creates a common frame of understanding about gamification and why […]