Talking about Code 4 at Chi Sparks

Our long­time col­lab­o­ra­tor Alper Çuğun will be at Chi Nederland’s bi-annual con­fer­ence to talk about Code 4 (for­merly referred to as Maguro). Code 4 is a per­va­sive game we cre­ated for the Dutch Tax Admin­is­tra­tion with the aim of ignit­ing orga­ni­za­tional change.

Chi Sparks is a con­fer­ence that focusses on “the very impor­tant con­tri­bu­tions that good HCI research makes in real­iz­ing suc­cess­ful, inno­v­a­tive, new prod­ucts or ser­vices that have a gen­uine impact on people’s lives.”

I think with Code 4 we man­aged to have a real impact on the orga­ni­za­tion and its employ­ees. So I am pleased we can share our work with peers in the HCI community.

Below is the abstract. There’s a few more inter­est­ing ses­sions on games and play that we are part of. Get your tick­ets fast, early bird reg­is­tra­tion ends June 6.

Pro­mot­ing orga­ni­za­tional change within large gov­ern­ment bod­ies remains an elu­sive goal. The game Code 4 was devel­oped to cre­ate a coher­ent fully mixed media approach to elic­it­ing orga­ni­za­tional change effects by employ­ing employ­ees as the pri­mary actors (play­ers) in a game. The Code 4 game was set in an anal­o­gous world but with a clear cause to action in a dystopic finan­cial cri­sis and with rules that mir­rored but also sub­verted exist­ing bureau­crat­i­cal processes. The game­play rewarded suc­cess­ful col­lab­o­ra­tion with­out regard for the orga­ni­za­tional frame­work. Results indi­cate that many play­ers were wholly engaged with both the core game as with the sup­port­ing encoun­ters and that the trans­fer­ral of game effects was suc­cess­ful. Employ­ing a game for orga­ni­za­tional change has proved itself to be a valid approach.

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