Our longtime collaborator Alper Çuğun will be at Chi Nederland’s bi-annual conference to talk about Code 4 (formerly referred to as Maguro). Code 4 is a pervasive game we created for the Dutch Tax Administration with the aim of igniting organizational change.
Chi Sparks is a conference that focusses on “the very important contributions that good HCI research makes in realizing successful, innovative, new products or services that have a genuine impact on people’s lives.”
I think with Code 4 we managed to have a real impact on the organization and its employees. So I am pleased we can share our work with peers in the HCI community.
Promoting organizational change within large government bodies remains an elusive goal. The game Code 4 was developed to create a coherent fully mixed media approach to eliciting organizational change effects by employing employees as the primary actors (players) in a game. The Code 4 game was set in an analogous world but with a clear cause to action in a dystopic financial crisis and with rules that mirrored but also subverted existing bureaucratical processes. The gameplay rewarded successful collaboration without regard for the organizational framework. Results indicate that many players were wholly engaged with both the core game as with the supporting encounters and that the transferral of game effects was successful. Employing a game for organizational change has proved itself to be a valid approach.