First of all, best wishes for the new year. Before looking ahead, a quick look back. 2015 was great for us. In our end-of-year review of 2014 we said we wanted to balance creative success with more commercial success. And we did. Business was good in 2015. We did much more consulting compared to the […]
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Featured posts
- Engaging sleep mode
- Shifting from Gamification to Playful Design
- ‘Playful Design for Activism’ at E‑Motive Day 2015
- New Planning Methods
- Procedural Instruments Enable Powerful Ways of Making and Seeing Playable Systems
- Designing Playful Museum Exhibitions
- Three Perspectives on Serious Games
- Five Behaviour Design Principles You Never Suspected Would Work
- Video of our Playing with Rules workshop at Mozilla Festival 2013
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Recent posts


Project KUMA – a learning and recruitment game for KLM Care Team volunteers
During the second half of 2014 and the first half of 2015 we worked on a project codenamed KUMA. We helped KLM Business Campus understand and explore the potential of game-based learning for the purposes of recruiting and training KLM Care Team volunteers. Care Team supports victims and their next of kin in the case […]