Hubbub has gone into hibernation.

Category Archives: Featured

Engaging sleep mode

First of all, best wishes for the new year. Before looking ahead, a quick look back. 2015 was great for us. In our end-of-year review of 2014 we said we wanted to balance creative success with more commercial success. And we did. Business was good in 2015. We did much more consulting compared to the […]

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Shifting from Gamification to Playful Design

This is a lightly edited transcript of a short lecture I delivered some time ago at an off-site gathering organized by one of NL’s largest construction-services businesses. The event explored the potential of games, game design and gamification for property development and construction. This talk creates a common frame of understanding about gamification and why […]

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‘Playful Design for Activism’ at E-Motive Day 2015

At the start of this year I was invited to demo Standing and to speak at E-Motive Day, a joining of innovative civil society organisations interested in (as they put it) North-South exchanges. In my lecture I talked about how Standing works and why it is interesting for civil society organisations (or NGOs). I also […]

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New Planning Methods

This is a writeup of my talk at the event ‘Nieuwe Planningsmethoden‘ (‘New Planning Methods’) in Pakhuis de Zwijger, Amsterdam on October 8, 2015. Hello. My name is Kars Alfrink. I am a designer and partner at Hubbub, a small playful design agency, based in Utrecht and Berlin. Hubbub helps organisations do things with games, […]

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Making Camparc

This is a writeup of how we went about making Camparc, a panoramic camera ball. The story starts in July 2014 when STRP asks us to make a public space game for a ‘scene’ — one of the events leading up to their 2015 biennial. They were looking for something eye-catching, accessible to a broad […]

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Procedural Instruments Enable Powerful Ways of Making and Seeing Playable Systems

“No Man’s Sky is so big, the developers built space probes to explore it for them.” That’s from a Polygon report on what is probably the most hyped videogame of the moment. The main thing that seems to fascinate people about No Man’s Sky is its extensive use of procedural content generation (PCG). Put simply, […]

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Slack’s emoji reactions are playful product design in action

Last week Slack launched their Emoji reactions feature. This allows you to attach emoji to a message and for others to chime in and vote for an emoji or add their own. I am very excited by this for a number of reasons. We use Slack fairly heavily. We have channels for specific projects and […]

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Designing Playful Museum Exhibitions

In February of this year I went over to Reinwardt Academy to work with exhibition direction students. I was invited by Mario Jellema to share my perspective on the role of play and playfulness in museums. I enjoy talking to students, but I like working hands-on with them even more. So we turned the session […]

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Three Perspectives on Serious Games

At the end of last year I was invited to give a talk at Creative Mornings Utrecht on the theme “education”. I figured it would be a nice opportunity to share the things I’ve learned over the past 5+ years of practicing applied game design. I tried to connect a wide range of sources with […]

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Engagement loops are the best way to motivate people using game mechanics

It has been a pleasure to see our associate Sebastian Deterding’s thinking evolve through his presentations over the years. It has been a treat to read every new deck and to follow his reasoning in detail. You can also trace a very distinct line about games, user experience, psychology and ethics that has become more […]

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